YouTube Strategy & Creative Direction

I train creators and their teams to grow on YouTube.

Trusted by creator teams at

Videos I’ve Helped With

Real impact.

We're Suing Roblox YouTube thumbnail for Law By Mike

Law By Mike

17.3M views1.1M likes

Contributions
IdeationYouTube StrategyPackaging DirectionScript DirectionCreative DirectionRetention AnalysisTeam Lead
Lobster Lasagna YouTube thumbnail for Nick DiGiovanni

Nick DiGiovanni

45.2M views1.8M likes

Contributions
YouTube StrategyCreative Direction
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How it works

Five steps from the first message to a signed engagement.

01

Step 01

Contact Harry

Reach out with a few lines about your channel, team, or company.

02

Step 02

Explore the knowledge problem

We dig into what's actually slowing your growth and where strategy applies.

03

Step 03

Receive a proposed package

Ideation, strategy access, creative direction, or standardized testing, priced to the scope.

04

Step 04

Sign the agreement

Short, plain-language engagement letter. Signed and countersigned inside email.

05

Step 05

Work together

Kick off with the package you signed for. Daily cadence, shared notes, clear deliverables.

Portrait photo of Harry Carlisle, YouTube strategist and creative director

Creative operator focused on how people actually consume content.

I’ve spent years inside creator teams, helping turn audience understanding into stronger videos.

I study what holds viewer interest, what loses attention, and what creates a more satisfying viewer experience.

It’s not just about making videos. It’s about helping creators understand the systems behind better videos so they can build something meaningful.

More about Harry

Trusted by top creators

Hear from creators followed by millions worldwide.

Matthew Beem channel avatar

Matthew Beem

5M+ subscribers

Harry is one of the best kept secrets on YouTube. He helped me grow from 90,000 subscribers to over 5 million. At one point, we were the fastest-growing channel in the world. Every video we work on together ends up being a banger.
No Shot channel avatar

No Shot

213K subscribers

Harry helped grow No Shot from zero to 200,000 subscribers in one month. The channel also went from $0 to $8,000 in revenue in one month. Absolutely changed my life.
CHEFPK channel avatar

CHEFPK

576K subscribers

Extremely knowledgeable about the YouTube space. He has helped me craft new ideas, understand the platform on a deeper level, and is always willing to help.
RW

RapWave

13.8K subscribers

Harry is by far the best creative director & strategist I’ve ever worked with. He works incredibly hard, understands YouTube at an extremely high level, and is always open to new ideas and feedback. 10/10.
Lexi Hensler channel avatar

Lexi Hensler

Harry helped me understand YouTube so much better. Having him on the team made knowing what to make feel a lot easier.